Arnold Palmer Design Company gets Hole-in-One with CRM
Even with a name like Arnold Palmer behind you, it can still take up to two years to close a golf course deal. To make the intricate details of golf course design even more challenging, the lack of an automated system to track activity meant deadlines were going unnoticed and opportunities were being missed.
The one club they didn’t have in their bag was an automated tool to help the sales team manage their time and contacts better.
Arnold Palmer Design Company (APDC) chose the CRMPlus solution due to its full-featured contact management capabilities, sophisticated reporting features, and its ability to be tailored to their unique business needs. Once they saw the solution in action, they quickly adapted it to also track projects already under construction and to cross reference vendors involved at every level in the process.
The CRMPlus solution was implemented in just two weeks…the deployment equivalent of a hole-in-one.
In just two weeks, APDC began profiting from prioritized lists of potential courses and location, a summary of all courses under construction, and a comprehensive list of open golf courses.
The APDC/CRM+ solution helps over a dozen users successfully manage marketing, sales and customer support.
To date, the APDC has created over 300 golf courses around the world. Equally important, they have all the necessary tools in place to enjoy aggressive growth in the coming decades.
The APDC/CRMPlus story proves that knowledge is power when it comes to customer relationship management.
Isn’t it time you start turning more opportunities into customers?
“We now have a customized, easy-to-use solution to help us pursue and close more business and keep track of vital details for each golf course project.” ~Erik Larsen, executive vice president
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