Fiserv is now closing in on a 100% increase in the number of new opportunities and consistently beating sales quotas.
Brookfield, Wisconsin-based Fiserv is a top technology provider for account and item processing solutions in the financial services industry. If any company truly understands the power behind accurate and usable customer and prospect data, it’s Fiserv.
When it came to customer relationship management systems, Fiserv knew what they didn’t want.
Simply, they didn’t want more of the same. They wanted a customized system, implemented by professionals who could combine their current contact management methodology with a more proven way of capturing prospect information.
The CRM+ Consulting and SalesLogix front-office solution was the natural choice.
At first, the CRM+ solution was installed, implemented and customized across a single segment of the Fiserv organization. Within six months, the solution was performing so well that Fiserv deployed it nationwide. Their 55 salespeople spread throughout the U.S. now have access to customer databases specific to their territories, are better able to manage opportunities, and can provide status reports to management in a click. They routinely view all opportunities that have a 70 percent likelihood of closing, allowing them to focus on those opportunities most likely to become sales in the near future.
The Fiserv CRM+ solution successfully manages over16,000 accounts and over 105,000 contacts.
Sales forecasting and a ranking of opportunities are now easier to perform, and much, more accurate than ever before. Calendar and activities options allow for better time management. The sales force can even review what the competition is up to, and be alerted when competitor contracts are about to expire.
Marketing is now better able to deliver qualified leads to the sales force.
Flexible and easy-to-use, the Fiserv CRM+ solution allows marketers to sort customer lists for better direct mail targeting, and provides mail merge features to personalize those communications. Since sales and marketing messages can be easily tracked, the success of each marketing campaign is easy to gauge.
Improved customer care is the end result of this front-office solution.
Contract expiration dates can be tracked and renewed proactively. A customer risk code field and summary results of their annual customer survey can be viewed at a glance to review customer satisfaction and quickly address any lower than expected responses.
“According to our recent solution survey, 80 percent of our users were ‘satisfied’ or ‘very satisfied’ with the CRM+ system.”
~Ron Smith, Fiserv vice president of Marketing Services
Fiserve at a glance:
Financial services giant
8 business units
23,000 employees
60 offices worldwide
$7 billion annual revenue
Headquartered in Brookfield, WI
Customer since 1998
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