The Top 10 Ways to Drive Traffic to Your Website
August 1st, 2009 by admin
Hire a Reputable SEO Company: Make sure you do your research when signing on with an optimization firm. Don’t be afraid to ask the optimization firm for current placement reports of their existing clients. Contact their existing clients to find out how their optimization service has helped their business. Look for the warning signs.
Give Presentations to Educate People About Your Industry: Contact local business and professional groups to see if they are interested in hearing about your service and/or products. Professional groups are often looking for speakers and ways to educate their members. Look online to see what groups are available in your area and pick up the phone and call.
Send Out Press Releases / PR: Press releases are a great way to let prospects, current customers, and the general public know what is currently going on with your business. This is also an excellent opportunity to educate readers on the value of your business and let them know how your service has improved their business.
Create & Provide Podcasts: Podcasts build credibility. In our technological era, more and more people are downloading podcasts as a way to keep themselves educated in the ever changing business world. Podcasts not only put a voice behind the phantom website but they provide another medium for delivering useful information. Potential customers can have a podcast running in the background while they are working. An audible voice can also help a potential prospect develop a stronger connection to your company.
Provide Free Useful Information & Tools: Who doesn’t love the word “free”? Give your prospects and customers something that is useful to them and helps them save time and they will want to keep coming back to your site. Most often, when people find a tool (ie, free mortgage calculator, calorie counter, online calendar, etc.), they are going to forward a link to your site on to their friends and colleagues.
Email Newsletters: E-newsletters don’t cost you anything but time. Take the time to email out short, concise newsletters that provide readers useful information for their business. In each newsletter, include something that will make readers look forward to your email each month (or quarter). Differentiate your newsletters from other e-letters and keep it from going in the SPAM folder by providing a tip that will really help their business. Refrain from turning your newsletter into a “sales pitch”; focus on the wants and needs of your target audience. Use your newsletter as a way to help your readers solve a problem. Finally, provide a “call to action”- provide a solution to the problem they are trying to solve.
Network: Attending lunches and meetings of local professional groups can be a great way to get your name out there. Often when you attend a group multiple times and become a known member, you begin to build an alliance with people and a sense of trust. When another group member is looking to solve a problem that your product or service can solve, you are often referred to as the solution.
Provide Easy Navigation: Keep your site clean and easy to read. Avoid “wordy” paragraphs and make sure users have a quick and easy way to contact you.
Add Your Web Address to all Other Marketing Avenues: Think of you web address as an extension of your company name. You wouldn’t print marketing material with only half of your company name so make sure your readers know how to find you online by including your web address on all business cards, letterhead, envelopes and anything else that has states your name.
Write Articles: Articles are a great avenue for getting your name out there and building credibility. Create articles that are going to help your target audience solve a problem. In today’s online world, readers are on information overload so keep your article short and too the point. When your site is filled with useful tips and articles, readers often bookmark your site because they know they can rely on you for valuable and useful information that is right at their fingertips.
From Searchoptimizers.com
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