We are pleased to announce the availability of Sage SalesLogix E-marketing, an on-demand email campaign service for Sage SalesLogix users! Now available for Sage SalesLogix v7.5.2 LAN and Web.  Sage SalesLogix E-marketing, is a cloud-based marketing automation solution, a “Connected Service” powered by Swiftpage that integrates with and extends the e-marketing capabilities of Sage SalesLogix.

Sage SalesLogix E-Marketing enables your to reach out to your contacts, grow your customer base, nurture and qualify leads, and automate sales and marketing practices. It is a fully integrated e-marketing solution, that lets you create campaigns and view history, interactions, and results — all from within Sage SalesLogix. Reports show open and click rates and trends over time so you can understand which campaigns bring the most success. And, Sage SalesLogix E-marketing is powered by Swiftpage so emails are sent out through their powerful and reputable servers ensuring users remain compliant with the latest spam laws and increasing the likelihood that communications will reach their intended inbox.

 To learn more about Sage SalesLogix E-marketing, contact us today!

You may have heard that Sage is undergoing changes to its internal business management systems that will likely affect you. Sage is working to improve your experience by providing you one location to access account information for all your Sage products. Your current seven-digit “customer ID number” will be replaced with a NEW ten-digit “account number.” You’ll receive your new number by email within the next few weeks. (more…)

From CRMToday.com 

Social media is all the rage, and not just with the kids–we use these networks to share information and, increasingly, to conduct business. We’ve seen the statistics on the staggering growth of social networks, most notably Twitter and Facebook. We are now beginning to realize the potential when used correctly by businesses.    (more…)

By Charles E. Kemmerer, CRMPlus Consulting, Inc.

We are frequently asked ‘how many people will it take to support our CRM solution based on the number of users we have’. The simple answer is – it depends.  Managing a CRM solution takes a combination of skills, knowledge and time. The mixture of these depends on where you are in the implementation cycle, the level of complexity of your solution and the number of users supported by your solution. There is no simple answer.  Last month we wrote about the CRM Implementation Cycle.  This month, we are coving Support Resource Roles.

There are six basic support roles for a CRM application: (more…)

Susan Orkies, CRM Systems Analyst – coming soon!

Zeba Santiaga, is one of CRMPlus’ Senior Developers responsible for installing, customizing and maintaining SalesLogix implementations. Zeba has a diverse background with a BS in Microbiology and a minor in Chemistry from the University of Florida. During college he took a number of computer programming classes which lead him into teaching basic programming courses at a community college in Gainesville, Florida.  

Zeba has had a professional relationship with Charlie Kemmerer, President of CRMPlus, for over twelve years and originally joined the CRMPlus team in 1997.  Zeba enjoys working with clients who have a specific business need which requires customization of the system.  He takes great satisfaction in developing a working relationship and a personal rapport with these clients to truly understand their needs. He also loves the creativity behind developing a solution for them, then seeing that idea become a reality.

Charles Kemmerer earned his Bachelors and Masters degree in Biomedical Engineering from Texas A&M University.  After spending five years in medical research and ten in Healthcare consulting, Charlie became interested in sales automation in 1992, when he picked up a program called ACT Light for DOS.  He eventually became an authorized dealer and within a week had a referral to one of the hospitals he had done work for.  As his clients outgrew ACT, Charlie became one of the first certified resellers for SalesLogix.  He formed Kemmerer & Associates in 1997, a company providing sales automation solutions.  As the need for quality, comprehensive solutions evolved, Kemmerer & Associates evolved with them and became CRMPlus Consulting in 2006, one of the first companies in Florida to offer a comprehensive solution to mid-sized companies.  

Charlie has received numerous awards for his work to which he attributes to his consultative sales approach.  Traditionally, sales training was feature – benefit – pain based.  Charlie knew he could support customers more effectively by focusing on the issues they were facing, determine how CRMPlus could solve those issues, and ultimately make the customers business better. Charlie has also always taken the approach that if he doesn’t have a solution, he won’t try to force one.  He states, “We are not about selling something.  We are about helping to solve problems. We want to learn your business, identify your problems, come back with solutions that work and help you do your job better, make more money, and better utilize resources.  That is the joy that we get out of our business.”

Prior to joining CRMPlus in 2007 as a Senior Consultant, Chris was the Director of Product Management for Sage SalesLogix.  During his time at Sage, he gained experience with all aspects of product management, project planning, and development lifecycle including needs identification, business case development, user functional requirements, technical development, and so much more.  His background in software engineering adds technical perspective to effectively translate customer needs into production requirements.  

This experience working for the software developer gives him a unique insight into the inner workings of the SalesLogix system.  He has been able to take that knowledge and apply it to CRMPlus clients.  He enjoys analyzing customer needs and executing strategic product plans to meet those demands through creative problem solving in a collaborative environment.  

Chris’ role within the company is to help make sure projects are started and finished with the client’s needs in mind.   He participates in discovery meetings with new clients, provides solution design, manages the project through to implementation, and even does some client training. The result is the best possible solution for the customers.

If your company is pushing off technology decisions to the IT department, you may be pushing it off to the wrong people. Not that they don’t know what they’re doing. But effective technology strategies cannot be pushed off. They must start at the top, with the users in alignment and constant re-alignment with overall plans and strategies. (more…)

Last month we attended Sage’s annual customer conference – Sage Summit – which was held in Atlanta, Georgia.  This was one of the better Summit’s we have attended, and based on feedback we heard, the next Summit (more…)