Fiserv closes in on a 100% increase Sage SalesLogix
The CRM+ Consulting and SalesLogix front-office solution was the natural choice.
At first, SalesLogix was installed, implemented and customized across a single segment of the Fiserv organization. Within six months, Fiserv deployed it nationwide. For the first time, 55 salespeople spread throughout the U.S. had access to customer databases specific to their territories and were better able to manage opportunities. They could print all opportunities that have a 70 percent likelihood of closing, allowing them to focus on those opportunities most likely to become sales in the near future.
Today, the Fiserv CRM+ solution successfully manages over 16,000 accounts and over 105,000 contacts. Sales forecasting and a ranking of opportunities are now easier to perform, and much, more accurate than ever before. Marketing is now better able to deliver qualified leads to the sales force. Since sales and marketing messages can be easily tracked, the success of each marketing campaign is easy to gauge.
According to our recent solution survey, 80 percent of our users were satisfied or very satisfied with the CRM+ system said Ron Smith, Fiserv Vice President of Sales Operations.
