Prior to joining CRMPlus in 2007 as a Senior Consultant, Chris was the Director of Product Management for Sage SalesLogix.  During his time at Sage, he gained experience with all aspects of product management, project planning, and development lifecycle including needs identification, business case development, user functional requirements, technical development, and so much more.  His background in software engineering adds technical perspective to effectively translate customer needs into production requirements.   (more…)

If your company is pushing off technology decisions to the IT department, you may be pushing it off to the wrong people. Not that they don’t know what they’re doing. But effective technology strategies cannot be pushed off. They must start at the top, with the users in alignment and constant re-alignment with overall plans and strategies. (more…)

Last month we attended Sage’s annual customer conference – Sage Summit – which was held in Atlanta, Georgia.  This was one of the better Summit’s we have attended, and based on feedback we heard, the next Summit (more…)

Cloud computing represents a fundamental change in the way consumers and businesses are using their computers and mobile devices, and it is a trend that small businesses cannot afford to overlook. “Cloud” is just another name for the Internet, and thus cloud computing really refers to any services and applications that are hosted and accessed via the web.  In the software world, this is also commonly referred to as Software-as-a-Service or SaaS. (more…)

The greatest gift we could ever receive from you is a referral and we want to thank all of you who have referred us to your clients and colleagues. We consider your referral the most valuable gift and are truly grateful for each and everyone one.

We love hearing from new people so please continue to spread the word that we are available to help all those who want a solution for their Customer Relationship Management needs.   If you know of a company that is struggling with their system or not getting the right support – please send them our way! Just let your colleagues know that we are available to assist them and that we would be honored to have an opportunity to earn their business.  And as one of the top 15 Sage SalesLogix resellers in the nation, we are uniquely positioned to do just that.

CRMGuru reports that 67% of CRM implementations result in a successful ROI.  And yet, there are still small- to mid-sized businesses that haven’t yet paired their vision and strategy with a total customer relationship management process.  When a customer leaves, these companies are often in the dark as to why.  Equally important, some aren’t quite sure why a customer stays. (more…)

Effective CRM Software touches each and every department within your organization.  Below is a broad view of the benefits of Sage SalesLogix. But this is only the beginning.

The leading CRM application for small and midsized businesses. Provides robust features and advanced customization capabilities to companies with specialized sales, marketing, and support processes. Also supports mobile field force automation. (more…)

The CRM+ Consulting and SalesLogix front-office solution was the natural choice. 

At first, SalesLogix was installed, implemented and customized across a single segment of the Fiserv organization.  Within six months, Fiserv deployed it nationwide.  For the first time, 55 salespeople spread throughout the U.S. had access to customer databases specific to their territories and were better able to manage opportunities.  They could print all opportunities that have a 70 percent likelihood of closing, allowing them to focus on those opportunities most likely to become sales in the near future.

Today, the Fiserv CRM+ solution successfully manages over 16,000 accounts and over 105,000 contacts.  Sales forecasting and a ranking of opportunities are now easier to perform, and much, more accurate than ever before. Marketing is now better able to deliver qualified leads to the sales force. Since sales and marketing messages can be easily tracked, the success of each marketing campaign is easy to gauge. 

According to our recent solution survey, 80 percent of our users were satisfied or very satisfied with the CRM+ system  said Ron Smith, Fiserv Vice President of Sales Operations.

Effective CRM leads to happier customers and a healthier bottom line.

CRMGuru reports that 67% of CRM implementations result in a successful ROI.  And yet, there are still small- to mid-sized businesses that haven’t yet paired their vision and strategy with a total customer relationship management process.  When a customer leaves, these companies are often in the dark as to why.  Equally important, some aren’t quite sure why a customer stays.

Without a doubt, customer loyalty is the key driver of profitability.  So why do customers leave a particular organization and seek another provider?  According to CustomerThink Corporation, 68% of the time they leave due to service problems.  Without effective CRM, sales and marketing have done their jobs, delivered prospects and closed the sale.  But somewhere in the pipeline, customers can become disillusioned. 

The other reasons customers leave?  Fourteen percent report a product problem as the cause.  Nine percent are lured away by the competition, with an equal percentage not giving any reason other than dissatisfaction. 

How can a CRM+ solution keep these customers?  By creating a 360° view of the customer from the time they are a data record, until they become a prospect, through the sale, and into delivery is paramount to customer loyalty and retention.  Service problems would be addressed by all facets of the corporation, and quickly solved.   R&D is more robust due to this full view.  In short, effective CRM puts the customer at the center of every corporate action and reaction, resulting in greater customer satisfaction. 

Want to know more?  Contact CRM+ Consulting at 813-343-2173 or visit us online at www.CrmPlusConsulting.com.

Zeba Santiaga, Senior Developer, Super Dad and Gardener Galore

 When you think of Zeba Santiaga, you probably think of him strictly as your software developer; and while he is one of CRMPlus’ Senior Developers responsible for installing, customizing and maintaining Sales Logix implementations, Zeba has a diverse background. Prior to working with CRMPlus Consulting, Zeba worked for a jeweler, making jewelry. He also made stained glass artwork and taught yoga classes. His expertise in the software industry served him well at a community college in Gainesville where he taught courses in basic programming.

Zeba enjoys his work at CRMPlus and has had  a professional relationship with Charles Kemmerer, President of CRMPlus for over twelve years. Zeba joined the CRMPlus team  in 2006, shortly after he got married. As Zeba puts it, “I needed a real job that would provide for the family!” And, a growing family he has; a fifteen month old daughter and three year old son. “I love to play with my kids,” Zeba remarks. “They are the light of my life and I invest a lot of energy in them.”

Outside of work, not only would you find Zeba  playing in the sandbox with the kids or taking his wife on a picnic, but you might catch him in the garden, doing yoga, or even writing poetry. And, next time you see Zeba or talk with him on the phone, ask him how he reaps such great looking vegetables out of his garden!