CRM Software Florida Applications

Meet the Team: Charlie Kemmerer

March 22nd, 2010 by Kimberly Clark

Charles Kemmerer earned his Bachelors and Masters degree in Biomedical Engineering from Texas A&M University.  After spending five years in medical research and ten in Healthcare consulting, Charlie became interested in sales automation in 1992, when he picked up a program called ACT Light for DOS.  He eventually became an authorized dealer and within a week had a referral to one of the hospitals he had done work for.  As his clients outgrew ACT, Charlie became one of the first certified resellers for SalesLogix.  He formed Kemmerer & Associates in 1997, a company providing sales automation solutions.  As the need for quality, comprehensive solutions evolved, Kemmerer & Associates evolved with them and became CRMPlus Consulting in 2006, one of the first companies in Florida to offer a comprehensive solution to mid-sized companies.  

Charlie has received numerous awards for his work to which he attributes to his consultative sales approach.  Traditionally, sales training was feature – benefit – pain based.  Charlie knew he could support customers more effectively by focusing on the issues they were facing, determine how CRMPlus could solve those issues, and ultimately make the customers business better. Charlie has also always taken the approach that if he doesn’t have a solution, he won’t try to force one.  He states, “We are not about selling something.  We are about helping to solve problems. We want to learn your business, identify your problems, come back with solutions that work and help you do your job better, make more money, and better utilize resources.  That is the joy that we get out of our business.”

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